Cyclic model of 'pop'

1) New music emerging; youtube/band-uni bar,

2) They build a fan base,

3) Independant label signing,

4) Promotion; gigs, single, album release and constructing there band image. (Music is more important than the image),

5) Majors- Want some of the action and buy out rights,

6) Music Video
    (Brand image) Global
    Mainstreamised

• Appeal to a mass audience
• Becomes popular
• Conventional
• Genre Specific
• Product to be manufactured.